Services That Actually Drive Results
Strategic marketing solutions built specifically for local businesses. No cookie-cutter packages. No fluff. Just what works for your industry and market.
Marketing That Works as a System
Most agencies sell isolated tactics—a website here, some SEO there, maybe some ads. Then they wonder why you're not getting results.
Here's the truth: marketing only works when it functions as a complete system. Your website needs to convert the traffic your SEO brings in. Your ads need landing pages that turn clicks into customers. Your leads need nurturing to become revenue.
That's how I approach every engagement. Whether you need one service or five, we build it to work together as part of your growth system.
Not sure what you need? Book a free consultation and let's figure it out together.
How I Help You Grow
Professional Websites
Your Website Should Be Your Hardest-Working Salesperson
Most websites are digital brochures that look nice but don't bring in business. I build websites designed to convert visitors into customers—fast, mobile-optimized, and built on strategy, not just aesthetics.
What's Included
- Mobile-first responsive design
- Page load speed under 3 seconds
- Clear calls-to-action throughout
- SEO-ready structure and technical foundation
- Contact forms and lead capture
- Content strategy for key pages
- Analytics and conversion tracking setup
Perfect For
- Businesses launching or rebranding
- Outdated websites that don't convert
- Companies tired of DIY website builders
- Practices that need to project credibility
Typical Results
- Increased time on site and engagement
- Higher conversion rates from visitors to leads
- Better search engine rankings
- Professional presence that builds trust
Local SEO
Dominate Search Results in Your Service Area
When someone in your area searches for your service, you should be the first business they see. I help you own the top spots on Google and Google Maps so customers find you instead of your competitors.
What's Included
- Google Business Profile optimization
- Local keyword research and targeting
- On-page SEO optimization
- Citation building across directories
- Review generation and reputation management
- Local content strategy
- Competitor analysis and gap identification
- Monthly ranking reports and analytics
Perfect For
- Businesses with physical locations
- Service area businesses (HVAC, plumbers, etc.)
- Practices competing in crowded markets
- Companies invisible in local search results
Typical Results
- First page rankings for key local terms
- Increased Google Maps visibility
- More organic phone calls and form fills
- Higher quality leads from search
Google Ads
Targeted Ads That Drive Phone Calls and Leads
Stop wasting ad spend on clicks that don't convert. I build Google Ads campaigns that put you in front of ready-to-buy customers at the exact moment they're searching for your services.
What's Included
- Search campaign strategy and setup
- Keyword research and negative keyword management
- Ad copywriting and A/B testing
- Landing page optimization
- Call tracking and conversion setup
- Geographic and demographic targeting
- Bid management and budget optimization
- Weekly monitoring and monthly reporting
Perfect For
- Businesses that need leads NOW
- Competitive markets requiring paid visibility
- Companies with proven sales processes
- High-value services with strong margins
Typical Results
- Immediate visibility in search results
- Qualified leads within 48 hours
- Lower cost-per-lead over time
- Predictable, scalable lead generation
Facebook Ads
Social Advertising That Builds Your Pipeline
Reach your ideal customers where they're already spending time. I create Facebook and Instagram ad campaigns that build awareness, generate leads, and drive action for your business.
What's Included
- Audience research and targeting strategy
- Ad creative development (copy and design direction)
- Campaign structure and setup
- A/B testing of audiences and creative
- Lead generation or traffic campaigns
- Retargeting campaigns for warm audiences
- Conversion tracking and optimization
- Bi-weekly reporting and analysis
Perfect For
- Building brand awareness in your market
- Generating leads for consultations/estimates
- Retargeting website visitors
- Reaching specific demographic audiences
Typical Results
- Increased brand recognition locally
- Steady flow of qualified leads
- Lower cost-per-lead than cold outreach
- Database growth for email marketing
Fractional CMO
Strategic Marketing Leadership Without the Full-Time Cost
Get access to experienced marketing leadership to align your strategy with business goals. Perfect for businesses ready to scale but not ready for a full-time executive hire.
What's Included
- Monthly strategic planning sessions
- Marketing roadmap and execution oversight
- Budget allocation and ROI analysis
- Team coordination and vendor management
- Campaign strategy across all channels
- Marketing systems and process development
- Performance dashboards and reporting
- On-demand strategic guidance
Perfect For
- Growing businesses (multiple locations or $1M+ revenue)
- Companies with existing marketing but no strategy
- Businesses managing multiple vendors/channels
- Organizations preparing to scale
Typical Results
- Aligned marketing strategy with business goals
- Better ROI on marketing investments
- Improved team efficiency and coordination
- Clear path to sustainable growth
My Process
Simple, transparent, focused on results
Discovery Call
We start with a free 30-minute consultation to understand your business, current marketing situation, and goals. No pressure, no sales pitch—just an honest conversation about what's possible.
Custom Strategy
I analyze your market, competitors, and opportunities, then develop a custom strategy specifically for your business. Every proposal is different because every business is different.
Implementation
Once you approve the strategy, I get to work. I'm hands-on with every client—building campaigns, optimizing content, and executing on the plan we agreed to.
Optimize & Scale
Marketing isn't set-it-and-forget-it. I continuously monitor performance, test improvements, and scale what's working. You get transparent reporting on what matters: results.
Industries I Serve
I specialize in service-based local businesses
Healthcare & Wellness
- Chiropractic practices
- Physical therapy
- Medical spas
- Dental practices
Home Services
- HVAC companies
- Plumbing services
- Electrical contractors
- Roofing companies
Automotive
- Auto repair shops
- Detailing services
- Tire shops
- Collision centers
Professional Services
- Insurance agencies
- Financial advisors
- Legal services
- Real estate
Senior Living
- Assisted living communities
- Memory care facilities
- Independent living
Other Local Businesses
- Restaurants & catering
- Retail stores
- Fitness centers
- And more
Don't see your industry listed? That's okay. If you're a local service business looking to grow, let's talk.
Why Work With Blue Heron?
No Cookie-Cutter Packages
Every proposal is built specifically for your industry, market, and goals. What works for a chiropractor won't work for an HVAC company—your marketing should reflect that.
Data-Driven, Not Guesswork
I don't rely on feelings or "best practices." Every decision is backed by data, testing, and proven results. You'll always know what's working and what's not.
You Work Directly With Me
No account managers. No junior team members. You work directly with me throughout the entire engagement. Your business deserves that level of attention.
Transparent Pricing
I don't believe in hidden fees or surprise charges. Every engagement starts with a clear proposal outlining exactly what you're getting and what it costs.
Project-Based
One-time website builds or audits
Monthly Retainer
Ongoing SEO, ads management, or fractional CMO
Performance-Based
Available for certain service combinations
Not sure what you need or what it should cost? Book a free consultation and I'll provide a custom proposal with transparent pricing based on your specific goals.
Common Questions
What Clients Say
"Blue Heron completely transformed our online presence. We went from barely getting any calls to having a full schedule within 3 months."
Sarah Johnson
Johnson Chiropractic
"Finally, a marketing partner who actually delivers results. Our Google Ads campaigns are bringing in quality leads consistently."
Mike Rodriguez
Rodriguez HVAC
"The local SEO work has been a game changer. We now rank #1 for our main keywords and the phone doesn't stop ringing."
Jennifer Chen
Chen Insurance Group