Plans That Grow With You
Show up in Google, Google Maps, and AI search engines like ChatGPT, Claude, and Perplexity. Pick the plan that matches where your business is right now. Move up when you're ready. No long-term contracts. No hidden fees.
Websites
Every Blue Heron plan starts with a professional website on your domain. Pick this if you just need to look legit online.
Website Only
For the business that needs a professional web presence and nothing more.
- Custom-built website on your domain (you own the domain)
- Launch in 4 weeks or less
- Fast, secure, always up to date
- Managed hosting with 99.9% uptime
- Google Analytics and Search Console setup
- Basic on-site SEO built in
- Lead capture contact form
- Unlimited minor edits within reason
- Top-notch support (business hours, Central time)
- Keep your site if you leave
SEO Plans
SEO plans include your website plus everything you need to show up when local customers search. Each plan builds on the one before it.
SEO Starter
Show up in the map pack and track your local rankings.
- Everything in Website Only
- Complete Google Business Profile setup and monthly management
- Weekly GBP posts and monthly photo uploads
- Review response within 48 hours
- Review request automation (target 5+ new reviews per month)
- Local rank tracking with monthly geo-grid reports
- Citation cleanup and 30 new citations in first 90 days
- Monthly performance report
SEO Content
Add content that builds organic authority and compounds over time.
- Everything in SEO Starter
- 4 long-form SEO blog posts per month (1,200+ words, locally focused)
- Content optimized for AI search (ChatGPT, Claude, Perplexity, Google AI Overviews)
- Monthly editorial calendar with topic research
- Content distributed to your LinkedIn and Facebook
- Monthly content performance report
SEO Growth
Measurement, CTR pressure, and real link building to accelerate rankings.
- Everything in SEO Content
- 2 new service or location pages per month
- FAQ schema on all key pages
- AI search optimization (LLM summary page, structured answer formatting, entity coverage)
- CTR campaigns on primary keywords
- GeoGrid expansion for local map pack rankings
- 2 quality local backlinks per month (earned through outreach)
- Call tracking with recording
- Weekly ranking snapshots
- Lead attribution reporting (which channel drove each lead)
SEO Pro
Dedicated attention and the volume to move fast in competitive markets.
- Everything in SEO Growth
- Named account manager on your account
- Monthly 30-minute strategy call
- 8 blog posts per month
- 3 new service or location pages per month
- Quarterly refresh of top 10 existing pages
- Parasite content stack (Google Sites, Medium, LinkedIn articles)
- Expanded AI search presence through parasite content and guest posts
- 1 guest post or digital PR mention per month
- Expanded CTR across 6 keywords
Paid Ads Plans
Google Ads plans designed to generate calls and form fills, not just clicks. Ad spend is billed separately by Google.
Ads Starter
Lean budgets. Clean setup. Leads from day one.
- Google Search campaigns (setup and management)
- 3 ad variations per ad group with monthly testing
- Weekly negative keyword review
- Call tracking and conversion tracking
- Basic landing page optimized for your campaign
- Monthly optimization and reporting
- For ad spend budgets up to $3,000/month
Ads Growth
Scale lead flow with advanced campaign types and weekly optimization.
- Everything in Ads Starter
- Performance Max campaign
- Remarketing and competitor targeting
- 2 landing page variants with A/B testing
- Weekly optimization
- Automated bidding (tCPA/tROAS)
- Advanced conversion tracking (calls, forms, offline)
- Monthly 30-minute performance call
- For ad spend budgets $3,000–$10,000/month
Ads Pro
Full campaign suite for businesses running serious ad spend.
- Everything in Ads Growth
- Multi-campaign management (Search, Performance Max, LSAs, YouTube, Display)
- LSA verification support and lead dispute management
- Unlimited landing page variants
- Monthly CRO recommendations
- Conversion value modeling and ROAS targeting
- Offline conversion imports
- Bi-weekly strategy calls
- Weekly performance updates
- For ad spend budgets $10,000+/month
Fractional CMO
For established businesses doing $1M+ in revenue who need marketing leadership without the cost of a full-time hire.
Fractional CMO
Fully custom scope. Available after a strategic fit call.
- A marketing plan built around your revenue goals, not vanity metrics
- Full ownership of every channel: website, ads, SEO, email, GBP
- Regular strategy calls focused on growth, not just activity
- Ads managed with real budget behind them
- Your website continuously optimized to convert more traffic into customers
- CRM and automation built around how your business actually sells
- One point of contact who knows your business inside and out
Refer Someone, Get $500 Off
Refer a new client who signs up for any paid SEO or Ads plan and we'll take $500 off your next invoice. No tiers, no cap, no expiration.
All plans are month-to-month. 30-day notice to cancel. You own your website and keep it if you leave. Ad spend is billed separately by the ad platform.